INTRODUCTION
In today’s fast-paced digital age, establishing a strong online presence is imperative for businesses to thrive. Digital marketing has emerged as the driving force behind brand success, enabling companies to connect with their target audience, engage effectively, and achieve substantial growth. In this blog, we will delve into the world of digital marketing, exploring its significance in today’s business landscape, current trends and opportunities in the Australian digital marketing job market, and why embarking on a career in digital marketing is an attractive choice.
THE SIGNIFICANCE OF DIGITAL MARKETING
In a world where consumers are increasingly online, digital marketing has become a cornerstone of success for businesses. Here are some key reasons why it’s so significant:
- Audience Reach: With the majority of consumers spending a significant portion of their time online, digital marketing provides unparalleled access to a vast audience.
- Targeted Advertising: Digital marketing allows businesses to precisely target their ideal customers, ensuring that marketing efforts are directed where they are most likely to yield results.
- Cost-Effective: Compared to traditional advertising methods, digital marketing often offers a more cost-effective way to reach a larger audience.
- Real-Time Analytics: Digital marketing provides access to real-time analytics, allowing businesses to track the performance of their campaigns and make data-driven decisions.
DIGITAL MARKETING TRENDS IN AUSTRALIA
The Australian digital marketing landscape is dynamic and evolving. Here are some key trends:
- The market size of the Digital Advertising Agencies industry in Australia has grown 9.3% per year on average between 2017 and 2022. [3]
- The compound annual growth rate of digital marketing from 2020-2026 is projected at 9%.
- According to the Bureau of Labor Statistics, marketing job demand is set to increase by 10% by 2024—above the average for all careers.[2]
- The average local business puts 5-10% of its revenue towards its digital marketing budget, but for larger businesses, that number can climb to about 14%.
- The market size of the Digital Advertising Agencies industry increased 12.8% in 2022.
WHY START NOW AND NOT LATER?
Starting your journey into digital marketing now gives you a significant advantage:
- Increased Shortlisting Chances: Initiating your digital marketing training at least three months before job applications can increase your chances of being shortlisted by an impressive 65%.
- Higher Job Placement Rate: Full IT’s Digital Marketing Course boasts a job placement rate of 87% for the year 2021-2022, providing a promising pathway to a successful career in digital marketing.[1]
WHY FULL IT’S DIGITAL MARKETING COURSE?
Full IT Solutions is renowned for being Canberra’s pioneer in job-ready training programs. Our Digital Marketing Course offers several compelling reasons to choose us:
- Proven Success: With an 87% recruitment success rate, our track record demonstrates our commitment to your career advancement.
- Tailor-Made Curriculum: Our courses are thoughtfully designed to align with the unique demands of the Australian job market, ensuring you acquire the right skills for success.
- Expert Instructors: Learn directly from industry experts, many of whom are proud Full IT alumni. Benefit from their real-world experience and insights.
- Practical Experience: Gain hands-on experience by working on real-time projects, allowing you to apply your knowledge and skills in a practical setting.
- Comprehensive Support: We not only equip you with skills but also provide assistance in integrating into the Australian workforce and community.
CONCLUSION
In the dynamic world of digital marketing, seizing opportunities early can pave the way for a successful and fulfilling career. With Full IT Solutions, you’ll gain the expertise and knowledge needed to excel in the digital marketing landscape. Ready to make your mark in the digital realm? Enroll in our Digital Marketing Course today and embark on a transformative journey toward a promising career.
About us: Full IT Solutions is Canberra’s leading provider of value-for-money Job-Ready Training Programs (JRTP). Our commitment to equipping students and job-seekers with in-demand technical skills, under the mentorship of certified professionals, sets us apart. We are dedicated to delivering IT services on budget and on schedule while employing a local workforce. Our mission extends to nurturing the next generation of IT and marketing professionals in Australia. In addition to our Digital Marketing Course, we offer a wide array of IT training and services to cater to diverse career aspirations.[1]
REFERENCE LIST
Full IT. (n.d.). 12 Weeks Job Ready Program – Training – Full IT solutions. [online] Available at: https://fullit.com.au/training/
Marino, S. (2022). 165 Powerful Digital Marketing Statistics for 2022. [online] WordStream. Available at: https://www.wordstream.com/blog/ws/2022/04/19/digital-marketing-statistics
www.ibisworld.com. (n.d.). IBISWorld – Industry Market Research, Reports, and Statistics. [online] Available at: https://www.ibisworld.com/au/market-size/digital-advertising-agencies/#:~:text=The%20market%20size%20of%20the%20Digital%20Advertising%20Agencies%20industry%20increased
